Content Writing Services

Sandy Macfarlane provides clear engaging content that informs, converts, and stands out. Compelling narrative is strategically crafted to elevate your presence, reflect your brand, connect with your audience, and support your goals. Sandy bridges the gap between technical information and public awareness whether you need blog posts, e-newsletters, emails, case studies, white papers or other content for specialized topics like coastal resource management.

Technical Writing

  • Translate complex or technical information into clear, accessible content. Ideal for science, environmental, engineering, or policy-related organizations looking to reach non-specialist audiences.

Case Studies

  • Tell the story of your successes with professionally written case studies. Highlight impact, process, and results in a compelling narrative format.

White Papers and Product Reports

  • Develop white papers and product reports to inform and persuade readers about a product, service, or technology.

Newsletters, EMails, Blogs

  • Create informative, well-researched newsletters, emails and blog posts tailored to your audience.

Ghostwriting

  • Write under your name or brand, including blogs, articles, op-eds, or white papers. Ideal for professionals or organizations looking to share thought leadership without managing the writing process themselves.

Press Releases & Announcements

  • Write polished, professional press releases and news announcements for website publication or media distribution. Great for highlighting milestones, partnerships, events, or new initiatives in a way that grabs attention and builds credibility.